Privacy Policy
Last updated 2 April 2026.
Who we are
WE RUN ULTRAS is a website operated by Francesco. The site publishes articles and images, and sells digital running plans. If you have a privacy question, you can contact francesco@werunultras.com.
What we collect
- Purchase data, such as your name, email address, order details, and transaction references.
- Correspondence data, including emails and support messages you send us.
- Technical and usage data, such as device, browser, IP address, and how pages on the site are used.
- Any information you choose to send us when asking about plans, coaching, or support.
How we use your data
- To process purchases and provide access to digital plans.
- To respond to support requests, delivery issues, and general enquiries.
- To operate, secure, and improve the website and understand how it is being used.
- To keep financial, tax, and compliance records where required.
Payments
Payments are processed by Stripe. We do not store full card details on this website. We may receive limited payment-related information from Stripe, such as your email address, transaction status, and transaction reference, so we can fulfil orders and support you if something goes wrong.
Analytics and hosting
We use website infrastructure and analytics tools to host the site, measure traffic, and understand which pages are being used. This helps us maintain and improve the site.
Legal bases
- Contract: where we need your data to process an order or respond to a purchase issue.
- Legitimate interests: to run, secure, analyse, and improve the site and our services.
- Legal obligation: where we must keep records for accounting, tax, or compliance purposes.
- Consent: where consent is required by law.
Sharing
We do not sell your personal data. We may share data with service providers who help us run the site and process payments, including hosting, analytics, and payment providers, but only to the extent needed for those services.
International transfers
Some service providers may process data outside the UK. Where that happens, we rely on appropriate safeguards or lawful transfer mechanisms.
Retention
We keep personal data only for as long as reasonably needed for the purposes above. Purchase and accounting records may be kept for longer where required by law.
Your rights
Depending on applicable law, you may have rights to request access, correction, deletion, restriction, objection, or portability. You may also have the right to complain to the Information Commissioner's Office in the UK.
Contact
For privacy questions or requests, email francesco@werunultras.com.